TikTok · Reels · Shorts
You know what to say.
This is how to say it.
Describe what you want the video to achieve. Get back a shot list with timings, two or three hook options, the script word for word, sound direction, and a CTA — ready to hand to an editor.
- 01 · 2sHookYou're grinding the right beans wrong.
- 02 · 3sProblemThis is what stale looks like.
- 03 · 4sDemoSame beans, ground 30 seconds ago.
- 04 · 4sProofWatch the bloom. That's CO2.
- 05 · 3sOfferRoasted Monday, at your door Wednesday.
- 06 · 2sCTALink in bio — first bag's on us.
What comes back
One brief, every part of it ready to shoot: hook options to choose between, a colour-coded shot for every beat, sound direction, and a CTA. Yours downloads as Markdown.
Your complete briefHook variantsStoryboardMusic directionExport to Markdown
Hook Variants
Two or three angles, so you’re not guessing
Cub Cuts doesn’t give you one opener and call it done. Every brief includes multiple hooks — different angles, different tones, different ways into the same video. Pick the one that fits the moment, or test them all.
Scene Timeline
Shot by shot, from first frame to last
This isn’t a script. It’s a brief — timecodes, what the camera shows, overlays, pacing notes, everything your hands need to know on set. You’re not figuring it out while filming. You already know.
Export & Share
Your brief, wherever you need it
When the brief is ready, export it as a named Markdown file. Drop it into Notion, send it to your videographer, pull it up on your phone at the shoot. Built to travel.

